Chungi Yoo
Personal Branding
Branding for yourself is by far the most difficult
thing to do. You tend to critique and
procrastinate endlessly. It needed a corona virus
pandemic, lot‘s of mood boarding, instagram
scrolling and iced macchiatos to finally finish
this chapter with a new branding.
Chungi is my nickname since kindergarten.
Using this unique sounding name I created a
brand visual that reflects the work I love
doing: Colorful, simple but so fun – Welcome
to the playground.
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